The search engine optimizations, which are updated every year and organized according to the innovations introduced by Google, the most widely used search engine, contain new items that should be considered in the new year. In these updates, which appear as 2021 SEO innovations, it is possible to say that Google artificial intelligence can have a great impact on SEO this year, in addition to elements such as originality, mobile compatibility, and user experience that Google has paid for for attention to in previous years.
However, for their websites to rank, they should follow new trends and pay close attention to the SEO rules that were determined and applied before. When there are any deficiencies in their sites both in terms of content and technical aspects, Google detects them and prevents the site from getting rank.
What's in the 2021 SEO Innovations?
Among the 2021 SEO innovations, it is possible to first mention the effect of artificial intelligence on rankings. The "RankBrain" algorithm announced by Google a few years ago still plays a very active role in the rankings (also known as "SERP") on its search engine results pages. This artificial intelligence is used to measure the habits of people using websites and how much they interact with parts such as content.
At the same time, it measures in detail the parts such as the number of clicks on the site, how much time was spent on the site. For this reason, providing users with an easy-to-use website and very useful and user-friendly content on this site will be one of your inevitable needs to be a successful site. Mobile compatibility is among the very important criteria this year as well. Considering that today's conditions are mostly used on mobile devices, it should ensure that the site is more successful in the design phase, the more successful the site can be on the mobile side, and the speed, content, photo-video on the site, etc. You should also be sure of the quality of the auxiliary items.
The use of voice search technology, which has increased tremendously lately, is thought to have a great impact on SEO. Research shows that the number of users who use a voice assistant instead of typing in the search engine is increasing rapidly. For this reason, it is a very important point for 2021 SEO studies that websites can also come to the fore in voice searches with new SEO techniques that will adapt.
Apart from the originality and length of the content among the 2021 SEO trends, the use of images and videos will also become much more important. It is recommended to pay attention to the use of photos and videos that are not copied from another site in the site content created. Site owners who especially focus on voice search and want the artificial intelligence algorithm to see the site successfully should definitely pay attention to this item.
The snippet parts of websites that stand out in search engines bring serious traffic to your site organically. In the form of an itemized information flow of your snippets that will appear on Google,