What Will 2021 SEO Innovations Be?

What Will 2021 SEO Innovations Be?

The search engine optimizations, which are updated every year and organized according to the innovations introduced by Google, the most widely used search engine, contain new items that should be considered in the new year. In these updates, which appear as 2021 SEO innovations, it is possible to say that Google's artificial intelligence can have a significant impact on SEO this year, in addition to elements such as originality, mobile compatibility, and user experience that Google has paid attention to in previous years.
However, for their websites to rank, they should follow new trends and pay close attention to the SEO rules that were determined and applied before. When there are any deficiencies in their sites both in terms of content and technical aspects, Google detects them and prevents the site from getting rank.
What's in the 2021 SEO Innovations?
Among the 2021 SEO innovations, it is possible to first mention the effect of artificial intelligence on rankings. The "RankBrain" algorithm announced by Google a few years ago still plays a very active role for the rankings (also known as "SERP") on its search engine results pages. This artificial intelligence is used to measure the habits of people using websites and how much they interact with parts such as content.

It also measures in detail the parts of the site, such as the number of clicks and how long the site has been. For this reason, providing users with an easy-to-use website and very useful and user-friendly content on this site will be one of your inevitable needs to be a successful site.

Mobile compatibility is among the very important criteria this year as well. Considering that today's conditions are mostly used on mobile devices, it should ensure that the site is more successful in the design phase, the more successful the site can be on the mobile side, and the speed, content, photo-video on the site, etc. You should also be sure of the quality of the auxiliary items.

The use of voice search technology, which has increased tremendously lately, is thought to have a great impact on SEO. Research shows that the number of users who use the voice assistant instead of typing in the search engine is increasing rapidly. For this reason, it is a very important point for 2021 SEO studies that websites can also come to the fore in voice searches with new SEO techniques that they will adapt to.

Apart from the originality and length of the content among the 2021 SEO trends, the use of images and videos will also become much more important. It is recommended to pay attention to the use of photos and videos that are not copied from another site in the site content created. Site owners who especially focus on voice search and want the artificial intelligence algorithm to see the site successfully should definitely pay attention to this item.

The snippet parts of websites that stand out in search engines bring serious traffic to your site organically. Creating your snippets that will appear on Google in the form of an itemized information flow, in the form of a question and answer or response to a how-to question; However, if you want to be more quality, preparing keyword-focused items such as star-rated review results and illustrated indicators will make your website fly in terms of success.

Until now, we already knew that SEO-compatible content had to belong to be successful. However, according to the 2021 trends, it is possible to say that by extending this interval, even more, new criteria have been created for the contents to be much longer and original. In other words, the fact that the contents are 3000 words long, the long-tail keywords are absolutely and absolutely included in these contents, and the website creates content in a style and comprehensible manner to the target audience will be evaluated as success criteria.

Finally, let's talk about the "Google Eat Principle". When creating quality content, features such as determining what kind of content your readers give priority to your site, analyzing how you can properly encourage users to consume this consumption through your site, and provide the conditions by these priorities in your content will allow your site to comply with this principle of Google. On the other hand, linking to sites that have "gov", "edu" extensions as URLs will help you meet the EAT criteria. Thus, the criteria for 2021 SEO innovations are naturally met.